Frequently Asked Questions

What is financial coaching?

More or less all you ever wanted to know but were afraid to ask about financial coaching

What is financial coaching?

We often see coaches for all kinds of things, sports, business, and even marriage. But money seems to be a thing everyone uses but have very rarely had any education or coaching in. Did anyone sit with you to help you think, manage and plan money? Well, that’s what our financial coaching does. How money fits in with all aspects of your life. And how to use it to reach your goals. We help you explore what money is for, for you.

How many regular appointments do you have for maintenance on all sorts of things? Your car, teeth, hair, garden and fitness.

Surely you should have regular check-ups on your financial fitness? How you manage, plan and use one of the most important resources in your life.

Financial coaching is the process of supporting, guiding and challenging you to set out a clear vision of what a good life looks to you and how to go about making it happen.

Individuals and couples

Companies and small business

What’s the difference between a coach and an advisor?

A financial advisor is someone who is regulated by the FSCA,  and is, therefore, able to sell and advise on specific products. The potential advantage of this is that they can make a specific recommendation to you. The disadvantage of this is it can be more of a sales transaction and may leave you none the wiser why or how recommendations were made. This can leave you and your entire life savings in the hands of someone else. The best time to see a financial advisor is when you have complicated finances and essentially expensive questions that need answering.

The advantage of a financial coach is that they are there to guide you to make your own decisions. A coach will help you figure out what is meaningful to you, where you are now and the options to get you to your goals. Helping put you in the driving seat of your finances. The potential disadvantage of this is that they cant make specific product recommendations. But they can provide you with education and guidance on how to make your own decisions. The best time to see a financial coach is when you want to get on top of your finances, want to start building wealth and planning for a bright future. Yes the best time is probably now, before the drift sets in and it becomes a lot more painful and expensive to put your finances back on the right track. 

Will it work for me?

Yes, the principles and processes will work for nearly anyone. Providing you are willing to imagine and then work on a brighter financial future. 

The processes we will share with you are proven to grow wealth and financial freedom. 

The strategies and tactics are universal in that they will work for you no matter what your background is. 

The support and guidance we provide can be acted on quickly and will start having an impact as soon as you start using it. 

Undoubtedly when things are new they can seem complicated. In working with you we will ensure that everything we talk about is easy to implement

The positive impacts of financial coaching will be long-lasting. The results of our coaching will continue to compound well into your bright financial future. 

Value for money – what value would you put on being financially happy and reaching your life goals? Surely it would be priceless. The cost of the coaching will be more than recouped in some of the cost-saving exercises and the knowledge and attitudes you will take forward into your life. 

You had faith in your driving instructor or your teacher to help you pass your exams. Well, all we are asking is that you have this level of faith in the financial coaching process. If you put in the effort, ask for help or clarifications when you need it and keep an open mindset about money this will have a dramatic effect on your financial future. 

(Debt: If you are in debt crisis then it may be more appropriate that you approach debt specialists like Stepchange or The money advice service)

Will you be trying to sell me things?


Our role is to work with you to help you reach your financial goals. 

We will be your critical friend and financial ally. 

We may let you know of other providers if we think there is a fit, but it will be your choice if you take up any offer. 

How many sessions do I need?

Generally, we work together over a period of 4 – 6 sessions.  This is a good starting point as this will help cement the learning and build momentum through the action points we will work through. Depending on where you are now and where you want to get to that maybe enough or further sessions may be useful. We can also look into yearly catch-ups to see how things are going.  We should be able to get an idea of this through the discovery call.

What will I get out of it?

Through coaching, you will be able to build your knowledge, mindset, and habits around money. Helping you tackle and overcome your greatest money worries and problems. Together we can put a plan in place to reach your greatest goals. 

Dedicated time to look into your current financial situation and future goals

Access to the latest thinking and ideas in personal finance and financial freedom.

A clear vision of what a good life looks like to you.

An action plan with clear steps to start your journey to financial freedom.

A critical friend and financial ally to help guide, support and challenge you along the way.

Can I just google it?

Well, of course, you can google just about anything these days. But does that searching lead to actionable knowledge you can trust and lead you to make the changes you need? I am well aware that doughnuts have limited nutritional benefit but I still eat them with great pleasure. What brings the results you are looking for is having the knowledge, mindset, applying winning habits and someone to keep you accountable to them. 

Will it make me more attractive?

Probably, but difficult to prove, being more confident around money and having a clearer picture of your goals is bound to be attractive to someone.